Build your first real product organization in 90 days
You can’t scale product when your team depends on you for everything. Let’s build a real product org that can ship — without burning you out.
👉 Trusted by SaaS founders from Series A–C companies
- ✅ You’re too involved in product decisions because nothing is documented.
- ✅ You’ve exhausted because you have to be in the weeds, but don't have time to be.
- ✅ Prioritization keeps changing because you don’t have a real product process.
- ✅ You want a PM or design team but don’t know how to structure it.
Does this sound like you?
Why founders choose this instead of hiring a PM first
Hiring a PM too early is expensive — and rarely solves the real problem. Without structure, they turn into task managers and burn out fast.
New hires drown when there's no operating rhythm or roadmap clarity. You lose time, money, and momentum.
Build the foundation first. You'll get the outcomes of a strong product org now — and set your future PM up to succeed.
Perfect for early-stage B2B SaaS founders, product leaders, or growing teams
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FOUNDER
Smiling woman in a white blouse, representing a confident business founder.
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PRODUCT LEADER
Man wearing glasses and a dark sweater, representing a thoughtful product leader.
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SCALING TEAM
growing fast, wants consistency without slowing down
Inside Your 90-Day Plan
Here’s what the journey looks like once we start working together
Weeks 1-3
Diagnose
Audit how work happens today. Identify gaps in roles, rituals, and decision flow that slow progress.
Weeks 3-6
Design
Define your product operating model — meetings, ownership, and core documents that make priorities stick.
Weeks 7-9
Implement
Put it into motion. Run live rituals, test feedback loops, and build habits your team can sustain.
What You’ll Get out of it
Measurable improvements your team can feel immediately
What’s Included in your 90-Day Plan
Everything you need to build a self-sustaining product organization.
Org map + gap audit
Uncover bottlenecks and visualize how your team makes decisions today.
Roles & ownership
Clarify ownership so meetings lead to outcomes, not repetition.
Operating templates
Operationalize rhythm with reusable rituals that align your team weekly.
Product docs
Standardize docs so product decisions stop living in slides.
Leadership coaching
Strengthen leadership with feedback loops that sustain new habits.
Want to see how this applies to your product org?
Trusted by product leaders building the next generation of B2B SaaS companies
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“As both a founder and investor, I know how valuable it is to have a partner who drives lasting business impact — Kristina does exactly that."
David Aviles, Founder & Investor
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“As a product executive, Kristina brings potent technical skills, management experience, and a relentless focus on customer experience."
Dan Hess, Board Director & Former CPO/CEO
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“Kristina balances real-world product and design expertise with best practices and a get-it-done mindset."
Patrick Harris, Founder & Investor
GET STARTED TODAY
GET STARTED TODAY
Trusted by product leaders building the next generation of B2B SaaS products.
Let’s build your product org in 90 days.
Book a free, no-obligation strategy call today. We’ll pinpoint your biggest growth blocker and design your 90-day plan.
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