Case Studies

    • The Challenge: After a merger, the company was struggling to streamline its data assets and manual processes. This resulted in significant costs and a lack of a unified product strategy.

    • The Action: I designed a new self-service platform that consolidated over 4,000 disparate reports and multiple visualization platforms. I also deployed a new lean process to streamline manual report generation and maintenance, which included documenting processes and hiring an offshore team.

    • The Outcome: This work resulted in a 15% reduction in cost savings and launched the company's first new product leveraging joint data assets post-merger.

    • The Challenge: A global analytics software platform was experiencing slow customer onboarding and a low rate of user feedback, which made it difficult to improve the product.

    • The Action: I implemented new features to improve user feedback collection, including in-platform ratings, surveys, and usage tracking. I also built a guided onboarding tutorial based on user feedback to reduce the customer onboarding time.

    • The Outcome: These changes increased the user feedback response rate by 30% and reduced customer onboarding time by 10%. We also saw a 5% increase in user engagement.

    • The Challenge: An e-commerce and retail tech platform was struggling to grow its revenue and manage ad fraud.

    • The Action: I built a new team and led negotiations with top online publishers to secure deals. I also updated the media buying algorithm to predict consumer sales behavior more accurately and integrated over 15+ video advertising marketplaces via API.

    • The Outcome: These initiatives generated over $30M in incremental revenue over two years , doubled advertiser return-on-ad-spend, and reduced ad fraud by 25%.

Testimonials

David Aviles, Founder & Investor

“If you’re looking for a product leader who can transform your business, Kristina is that person. She led the development of our AI-powered B2B platform from concept to launch, cutting customer service costs by 35% and speeding up delivery. She introduced AI vibe coding tools to accelerate design and combined strategic insight, leadership, and operational know-how to keep the team focused. Just as importantly, she set up practices that allowed the product team to scale beyond the initial release. As both a founder and investor, I know how valuable it is to have a partner who drives lasting business impact — Kristina does exactly that.”

Dan Hess, Board Director & Former CPO/CEO

“As a product executive, Kristina brings potent technical skills, management experience, and a relentless focus on customer experience. She has proven playbooks and processes, ready to be cut back or scaled up as needed. But what most sets her apart is how she adapts and applies all these assets to the context of each unique market, product, and person. The end result is a team that is aligned on a vision, efficiently deployed, and builds products that thrill customers and drive business growth.”

Patrick Harris, Founder & Investor

“Kristina is always sharpening her practice and inspiring those around her to do the same, she balances real-world product and design expertise with best practices and a get-it-done mindset. Savvy as both a manager and an individual contributor, she is someone I’m grateful to call not only a trusted professional thought partner but also a close personal friend. I’m always eager to see what she’ll take on next and the impact she’ll continue to make in those endeavors.”