The Challenge: After a merger, the company was struggling to streamline its data assets and manual processes. This resulted in significant costs and a lack of a unified product strategy.

The Action: I designed a new self-service platform that consolidated over 4,000 disparate reports and multiple visualization platforms. I also deployed a new lean process to streamline manual report generation and maintenance, which included documenting processes and hiring an offshore team.

The Outcome: This work resulted in a 15% reduction in cost savings and launched the company's first new product leveraging joint data assets post-merger.

The Challenge: A global analytics software platform was experiencing slow customer onboarding and a low rate of user feedback, which made it difficult to improve the product.

The Action: I implemented new features to improve user feedback collection, including in-platform ratings, surveys, and usage tracking. I also built a guided onboarding tutorial based on user feedback to reduce the customer onboarding time.

The Outcome: These changes increased the user feedback response rate by 30% and reduced customer onboarding time by 10%. We also saw a 5% increase in user engagement.

The Challenge: An e-commerce and retail tech platform was struggling to grow its revenue and manage ad fraud.

The Action: I built a new team and led negotiations with top online publishers to secure deals. I also updated the media buying algorithm to predict consumer sales behavior more accurately and integrated over 15+ video advertising marketplaces via API.

The Outcome: These initiatives generated over $30M in incremental revenue over two years , doubled advertiser return-on-ad-spend, and reduced ad fraud by 25%.